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Principles
1. Understand who and why2. Understand the text3. Choose what to say4. Slash everything else5. Edit sentences6. Put into logical order7. Demolish walls of words8. Use links in the right way9. Rest it then test it
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2. Understand the text Apply headings to identify the main points in your text.
Write headings as mini-sentencesWrite a heading for each chunk of text. Make sure each heading conveys the main message of the chunk. What's a chunk? Often: a paragraph. But it might be: a sentence, a word, a video, an image, or any other bit of content that creates a single piece of the conversation. Choose headings that can stand aloneThe best headings are mini-sentences that can stand alone, without the content that they summarise. Headings will also:
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From Hartley, J. (1997): "In a series of experiments with secondary school children [we] investigated the role of different kinds of headings .... We concluded that headings significantly aided search, recall and retrieval."
chapter 7: Focusing on Conversations and Key Messages |
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